Gathering Dust or Garnering Interest?

Every year, businesses spend millions in an effort to establish their identities, communicate their corporate messages, and convince the public that they are leaders in their industries.

As a component of those efforts, these same businesses publish annual reports that, for the most part, gather dust on the desks of their stakeholders. Printed annual reports are just not engaging, so most people choose to go online to review them. But the annual report can be the perfect opportunity for companies to create a truly interactive experience for their stakeholders.

Companies like online-annual-reports.co.uk have made a business of bringing annual reports to life. Starting with a company’s simple .doc file, we convert the report to HTML. The information is packaged with a slick design, video web casts, interactive charts and historical data. A printed report just can’t compete.

Not only are online annual reports more engaging, they are more user friendly. The online user interface allows readers to use search and send-to-a-friend functions to find and isolate relevant information quickly.

With these features, online annual reports become an excellent marketing and recruiting tool. Journalists, job seekers and potential investors are all more likely to browse a company’s online report than thumb through a printed tome.

Cost savings should not be overlooked. Actual savings will depend on how many stakeholders the company has and the type of online report selected. Our advisors can help businesses decide on the right online annual report for their needs.

If you need more convincing, take a look at some companies who use our online annual reports: Mitie, ARM, Flomerics, to name but a few.

We might expect companies like these to take advantage of online annual reports. The good news is you don’t have to be one of them to do the same.